Lead Thinking The Business of Software Development

Socialmod moderates BET.com Awards

Last weekend was the BET Awards which over 5.8 million people tuned into.

BET ran a coordinated website to the awards, which they updated throughout the ceremony. They also had a ‘Wall of Tweets‘, showing all the Twitter commentary mentioning their awards, and tweets from selected artists and celebrities.

Socialmod did the moderation for all the ‘tweets’, preventing any libelous or objectionable content appearing on their website.

At one stage the top 9 trending topics on Twitter all referred to the BET Awards, so we had many thousands of tweets to process. Their moderators were working throughout the awards to try and get people’s tweets displayed as soon as possible.

We received about 1.3 million hits during the awards, so we had to provision a few more servers. However, our server setup is elastic, which means we easily scaled with the extra demand.